Equal Productions was commissioned by the national newspaper Realnews to create the complete TV advertising spot for their weekly promotional offers.

The primary challenge was to develop a dynamic and flexible visual template that could be updated weekly to feature different products, such as the “Historical Topics” book series and the “Compact Disc Club” CD collection. Our team handled the entire production, from concept to post-production, designing all motion graphics and animations to create a cohesive and high-impact visual identity for the campaign. This project is a prime example of our ability to deliver consistent, high-quality broadcast content for recurring promotional campaigns.